Great design eloquently solves a problem with intelligence and simplicity. We mesh design with engineering and make sure they work together according to what users want or need.
Design
Industrial design is based largely on how users interact with the product, and intended to make products both aesthetically pleasing and functional.
Tom Cray, Industrial Design Manager
COMPELLING DESIGN
Observational research and examining other products in other industries provide answers on how to create products that create memorable experience for exercisers.
Aesthetic design doesn't stand on its own. It requires a framework of functionality. Every detail is considered in order to design fitness equipment that is inviting to all users.
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