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Design-Hero (1)
Great design eloquently solves a problem with intelligence and simplicity. We mesh design with engineering and make sure they work together according to what users want or need.


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Industrial design

Industrial design is based largely on how users interact with the product, and intended to make products both aesthetically pleasing and functional.

Tom Cray, Industrial Design Manager


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Observational research and examining

Observational research and examining other products in other industries provide answers on how to create products that create memorable experience for exercisers.

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Aesthetic design doesn't stand on its own. It requires a framework of functionality. Every detail is considered in order to design fitness equipment that is inviting to all users.